1.Choose the Right Keyword – Start with What People Search
What you should do:
Use tool like Google Keyword Planner, Ubersuggest, or AnswerThePublic to identify keywords (search terms) potential customers are using.
Example: Instead of chasing the term ‘shoes’, (too broad), embrace the term ‘Best Running Shoes for Flat Feet 2025’.
Pro Tip: Always follow long-tail keywords (more specific, and less competition).
Example: ‘Digital Marketing Agency in Kochi for small businesses’.
2.Produce Quality, Helpful Content
Google ranks value (content) not a page with keywords everywhere.
What you should do:
Offer a solution to the user progress and or question.
Take the main keyword and, insert into titles, and:
First 100 words
One sub-heading (H2), for instance
Alt text in images
Use language that is simple, with examples and use outlines or structures (bullet points or FAQ for example).
Example: You have the keyword of ‘Ayurvedic treatment for back pain in Kerala’, give them a detailed blog post on:
Causes of back pain
Ayurvedic methods
Your Treatment options
Cost, Duration, Testimonials
3.On-Page SEO Fundamentals (Very Important)
Here is a list of action items for managing on-page SEO:
Element What To Do
Title Tag Apply your primary keyword and make it enticing/clickable
Meta Description Summarize within 155 characters
URL Structure Maintain clean URL structure: example.com/back-pain-treatment
Headings Apply H1, H2, H3, etc. as appropriate to organize your content
Image Optimization Use compressed images + key-worded alt text
Internal links Link to other pages on your website
External Links Link to trusted sites (i.e. government sites, research)
4.Mobile-Friendly + Fast Loading Site
Google uses mobile-first indexing meaning that your website must be functional for smartphones
What to do:
Choose a responsive website design
Compress images (use .WebP format)
Remove unnecessary pop-ups
Use Google PageSpeed Insights to check your speed
If your website loads slowly or is visually unattractive on mobile, or any of your content is hard to read then Google will not rank your website high — even if the contents outstanding.
5.Acquire Backlinks from Trusted Sources
Backlinks occur when a website links to your website. It serves as a vote of confidence.
How you can get these backlinks:
Write guest blogs on Kerala-based blogs or news platforms
Put your business in business listings (e.g. Google My Business, JustDial, Sulekha)
Collaborate with influencers and bloggers
Share your content in (Facebook Groups, WhatsApp, Quora or LinkedIn)
Important: Quality is better than the quantity of backlinks. The quality of one backlink from a reputable site is more effective than having a hundred backlinks from spammy sites.
6️.Use Google My Business (For Local Rankings)
If you are a local business in Kerala, then it is essential!!
Steps to use GMB:
Go to https://www.google.com/business
Claim your listing, or create one
Put in your correct address, phone number, photos, timings, etc.
Ask your happy customers, to leave Google Reviews
Post updates often (offers, events, etc.)
When someone searches “Best bakeries in Thrissur”, Google shows local results which are based on GMB listings that aren’t just websites.
7.Track and Continue to Improve
Utilize tools like:
Google Search Console – to track your website’s performance on search
Google Analytics – to see how users interact with your website from acquisition of traffic to exits
Ubersuggest or Ahrefs – to track your website’s performance by keywords.
Identify:
What your highest ranking pages are?
Where do users seem to drop off at?
What keywords are delivering traffic?
Then, optimize your weaknesses.