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I assist in Search Engine Marketing (SEM) through paid ads (pay-per-click), paid searches, or just a paid campaign to drive targeted traffic back to your e-commerce or lead-generation website and put your best foot forward for better ROI! The way I do this is by performing keyword research in order to find the most relevant & highest-performing search words or phrases for the website. This also involves ad copywriting; making quick recommendations and/or writing direct response to get attention for a click. I also can set up Google Ads accounts & optimize an existing Google Ads account by structuring your campaigns more effectively and using A/B Testing on ads & landing pages. In addition, I review campaign analytics on a weekly basis to see what's performing best, then I can adjust bids and also keep an eye on when I decide to move the budget to the better ads which are performing best. I also focus on improving the Quality Scores to make CPCs more efficient and get better ad placements. I also perform a search look back of search trends and competitors to further put your ads in a competitive and relevant position. I look forward to working with you no matter how big or small your SEM goal might be - Increase Sales, increase Lead Generation, or simply Drive Traffic to your brand! I offer guidance on the strategy or straight management on the campaigns to get you the biggest bang (or clicks) for your SEM.$ espacly cross channel strategy.